Available for product design roles
Pranjali

I make complex tools feel effortless

Currently building creator tools at Turnip, previously at Whatfix. I think in motion, design inside real engineering constraints, and own features end to end.

About

It all started during the lockdown when I grew a meme page on Instagram to a reach of 250K+. I kept asking myself one question — what made people stop, tap, and engage? Chasing it led to a social-media internship in my final year of college, where managing content turned into creating it, and I picked up my first design tools.

Then I made a deliberate trade: a full-time offer for an internship at Whatfix's core brand team, just to learn from senior designers. I absorbed everything about motion, interaction, and brand — how things move, respond, and feel.

At Turnip, I'm building Zaps — an all-in-one creator suite. I've worn every hat: crafting visuals, scaling a 5000+ template library, and shipping features end to end. In no time, I've committed to product design — and now I solve real user problems every day.

Reading Hooked at my desk
My workspace at night
Playing guitar
Mirror selfie with my cat Kiki
Face illustrations on iPad
At the beach
A latte
Out shooting with my camera
Selected Works

I designed the editor at Zaps that helps creators make and edit content quickly

2025–2026 · Product design, Project management, User research

I built the design system and token pipeline at Zaps for designers + developers

2026 · Design Systems, Design Tokens, iOS Handoff

I designed the coaches tab at FitAstra that helps users find a suitable trainer

2024 · Product design, UX, User research

Testimonial

Straight from the people I worked with..

Pranjali brought great energy, curiosity, and fresh perspectives that helped us think differently about the user experience. Her ideas sparked valuable conversations, and I'd be thrilled to work with her again.
Turnip logoiOS Developer, Turnip
Vishal
Kush
Beth
Vivek
Gaurav
Motion & Brand

Explore my work as a motion, brand & visual designer

Whatfix
Quraxia
Turnip
FitAstra
Pini
Street27
Design Thinking

I think in systems, not just a one time solution

I focus on understanding — who I'm helping, what they're struggling with, and why their problems matter.

Components annotation
Vectors sketch
Typography annotation
Chat bubble component inputs
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